DO YOU READ ME? - Today’s
post is the second in a series of reflections I had after attending a recent
book event. Namely, Litquake’s digital publishing conference, digi.lit, which
took place in San Francisco on June 21, 2014. This session was all about
building an audience, how to promote and building an author identity. One of
the panelists blogged her book. Another hosted a series of podcasts featuring
authors reading their own stories. Others formed writer collectives, of sorts. They
discussed spinoffs, social media, starting local, an effective call to action,
comparison titles and emerging themes. The panel was pretty much split into two
camps. Namely, authors who figured out their brand (prior to writing anything)
and those who made it up (their brand) as they went along. This panel didn’t
really offer anything I hadn’t heard before. As it was not so much a how-to,
rather it was a cross section of panelists, what they did and what worked for
them.
The following conference sessions will be covered in this
series of blog posts.
1. Digital 101: Is Digital publishing the best option for
me?
2. Do you read me? Author Branding and Marketing
3. Building a Book
4. The Changing Ways we Read
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